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Tohunga o waho (which translates to ‘outdoor specialists’ in English) is a business that offers educational outdoor experiences in New Zealand. Its mission statement is to provide the best out-of-the-classroom wilderness experiences for school-aged children. There is a focus on student personal growth and the sustainability of New Zealand’s natural resources in its programmes, which is reflected in Tohunga o waho’s goals. Tohunga o waho contracts its services to a range of primary and secondary schools throughout New Zealand, with regional offices in Auckland, Wellington, and Christchurch. Like many businesses, Tohunga o waho is being heavily impacted by an increase in the cost of living and changing household spending habits, staff shortages, and the influence of technology.
As part of the educational experience, Tohunga o waho has developed a new online course that participants must complete before departure. The course focuses on personal growth, goal-setting, and environmentally sustainable practices. At the end of the experience, students reflect on what they have learned and receive a certificate to acknowledge their course completion.
You may choose EITHER Tohunga o waho OR a large business (more than 20 employees and/or with a national or regional significance) operating in New Zealand that you have studied in depth.
Why would it be a benefit to a business to implement new technology such as educational online courses for its customers?
Explain, with TWO examples, how the implementation of new technology, such as educational online courses, could have an impact on business profitability.
Tohunga o waho (which translates to ‘outdoor specialists’ in English) is a business that offers educational outdoor experiences in New Zealand. Its mission statement is to provide the best out-of-the-classroom wilderness experiences for school-aged children. There is a focus on student personal growth and the sustainability of New Zealand’s natural resources in its programmes, which is reflected in Tohunga o waho’s goals. Tohunga o waho contracts its services to a range of primary and secondary schools throughout New Zealand, with regional offices in Auckland, Wellington, and Christchurch. Like many businesses, Tohunga o waho is being heavily impacted by an increase in the cost of living and changing household spending habits, staff shortages, and the influence of technology.
The increase in the cost of living has had a significant impact on household spending habits. Households are now prioritising their spending according to what is affordable for living. Both the management of Tohunga o waho and the schools that purchase its services are concerned about the affordability of these experiences for households. The majority of the course fees are paid for by the families and through school fundraising activities.
You may choose EITHER Tohunga o waho OR a large business (more than 20 employees and/or with a national or regional significance) operating in New Zealand that you have studied in depth.
Discuss TWO solutions that the business could implement to ensure that its outdoor experiences or other services are more affordable for households, while maintaining a high level of service quality for its customers.
Explain why a change in household spending habits would have an impact on business profitability.
Explain, with TWO solutions, how a business could ensure that its outdoor experiences or other services are more affordable for households, while maintaining a high level of service quality for its customers.
Justify, with TWO reasons, why one solution would be better than the other for the business.
As part of the enrolment process for school experiences, Tohunga o waho must collect a range of personal details from students and staff who are attending. This allows the business to cater for health and special dietary requirements, and to find out about the attendees, so that the experiences can be customised to suit their requirements. In collecting this information, Tohunga o waho must meet its obligations under the Privacy Act 2020. Strategic objectives are high-level goals that set the overall direction of the business. These objectives are usually expressed in terms of changes in profit, return on investment, market share, cash flow, sales revenue, and sustainability.
In the box below, enter the details of a large business (more than 20 employees and/or having a national or regional significance) operating in New Zealand that you have studied in depth. Do not use Tohunga o waho.
Name of the large business, AND good(s) sold or service(s) provided.
Explain why the business you have studied should be aware of its obligations under the Privacy Act.
Select (✔) TWO of the following strategic objectives:
Using your two selected strategic objectives, explain how the requirement to comply with the Privacy Act may, or may not, impact on the business.
Tohunga o waho (which translates to ‘outdoor specialists’ in English) is a business that offers educational outdoor experiences in New Zealand. Its mission statement is to provide the best out-of-the-classroom wilderness experiences for school-aged children. There is a focus on student personal growth and the sustainability of New Zealand’s natural resources in its programmes, which is reflected in Tohunga o waho’s goals. Tohunga o waho contracts its services to a range of primary and secondary schools throughout New Zealand, with regional offices in Auckland, Wellington, and Christchurch. Like many businesses, Tohunga o waho is being heavily impacted by an increase in the cost of living and changing household spending habits, staff shortages, and the influence of technology.
DEFINITIONS Kaitiakitanga – guardianship of natural resources This principle is about responsible environmental management and sustainable enterprise. It includes taking care of assets for future generations, as opposed to ownership and the right to divest assets. Manaakitanga – respect given to visitors, sharing and caring This is the concept of showing respect, generosity, and care for the people who use services, and their whānau and communities. It also includes showing respect and care for their information and stories. Whanaungatanga – an ethic of belonging, kinship This principle acknowledges the importance of networks and relationships, and therefore of developing, managing, and sustaining relationships. It involves caring for, and working harmoniously with, others to achieve common goals.
Tohunga o waho is a member of Tourism Industry Aotearoa (TIA), an employer association that represents all sectors of New Zealand’s large and diverse tourism industry. TIA’s vision is to lead the world’s most sustainable tourism industry, while upholding the mana of Aotearoa New Zealand and the people who live there and visit it. All members make a commitment to a code of ethics consisting of three parts:
You may choose EITHER Tohunga o waho OR a large business (more than 20 employees and/or with a national or regional significance) operating in New Zealand that you have studied in depth.
Discuss the importance of businesses belonging to employer associations.
Explain why it is a benefit to a business to belong to an employer association, and how its membership may assist business operations.
Why is it a benefit to the community that businesses and employer associations have a code of ethics, and how could following this code affect business profitability?
With reference to brand reputation and business growth, justify, with TWO reasons, whether it is important for a business to belong to an employer association.